Steve Jobs Way - Chapter 8 - Recovery

 This chapter is about how Steve got back into leading Apple. I would say the main takeaway here are his marketing abilities. And again centered around passion for the product. Steve Job pitches his NeXT computers to develop the operating system for Mac and finds an entry back into Apple. His preparation for the pitch is highlighted.

The chapter talks of his unconventional background and how he was driven by passion, talking of his school education and how a teacher inspired him. And about how he always got what he wanted through his passion - convincing companies to sponsor projects, getting his adoptive parents to send him to the school he wanted to go to, internships etc. It talks of how he met Steve Woziniac during his younger days and came up with ideas to commercialize the computer he was developing.

This chapter tells how Steve Jobs convince Apple to buy out NeXT along with all employees, including Steve Jobs as a consultant. Of how he then eventually got to replace the CEO and become the CEO, replacing existing CEO who he had impressed to get bought. And then eventually replacing the board. To be honest, other than Steve Job's overall go getter attitude and his passion for the product, I didn't see much take away in this chapter. I find this book becoming more and more hero worship of Steve Jobs and less of business lessons one can take and apply. 

I guess takeaways are passion, passion, passion. Ensure you make money. Get employees and board members who share your vision and passion. All common sense. Except for Gates' intensity and passion which are his own. 


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